FURBY LAUNCHING CAMPAIGN
CATEGORYDigital & Social, Integrated Campaign, Promotion & Events
Furby positioned herself as an alien idol to target young females who live along in a big city, who want to make friends to spend time with via such as SNS.
The result was outstanding. Sales of Furby increased by 250% compared to other toy products launched before this. Almost 800,000 weekly total reach achieved on Furby‘s Facebook page.