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FURBY LAUNCHING CAMPAIGN

Client

Hasbro

Date

2014

CATEGORY
Digital & Social, Integrated Campaign, Promotion & Events
ABOUT

Furby positioned herself as an alien idol to target young females who live along in a big city, who want to make friends to spend time with via such as SNS.
The result was outstanding. Sales of Furby increased by 250% compared to other toy products launched before this. Almost 800,000 weekly total reach achieved on Furby‘s Facebook page.