MS XBOX ONE LAUNCH AND PR RETAINER
Client
Microsoft
Date
2014~2017
CATEGORY
PRABOUT
As Xbox One’s PR agency in South Korea since its launch.Positive relationship with over 100 dedicated journalists of IT devices and video games developed over the course.Device promoted as an entertaining outlet to users, not just a gaming platform, emphasising on how Xbox can be the new frontier in healthcare, education, welfare, etc.