SAVE THE CHILDREN CAP KNITTING CAMPAIGN
Client
Date
2017
CATEGORY
Digital & Social, Integrated CampaignABOUT
In commemorating the 10th anniversary of the special meaning behind “Knit A Cap” campaign founded by Save the Children in 2007, we thought a more meaningful extension from it should be conducted, to cherish the love and caring each cap gives to a newborn baby or child – “Moja School” (Cap School) is launched, to demonstrate a longer lasting effect to the wider crowd. KakaoTalk Plus Friend content creation, developed microsite, live streamed on Facebook and carried out collaboration videos with influencers.