Nespresso Lead Generation Program

Client

Nespresso

CATEGORY
Integrated Campaign, Promotion & Events
ABOUT
Cafe Show 2014 – Lead Generation

 

ROLE

Pre-Event/Survey/Blogger Invitation

VENUE

Coex Hall A

DATE

Nov 20~23, 2014

ABOUT

Advance publicity to encourage visits Nespresso booth participated in Seoul Cafe Show and sales potential customer DB gathering, and was carried out after the post-event activities to engage customers. The main activity: A) Pre-invitation event & VIP Fast pass operation (Seoul Cafe Show online promotion via a partnership with the Secretariat and SNS channel promotion operated), B) Barista Demo Show & Power viral promotion through the bloggers invited, C) DB prospects for securing Survey field events, D) and the acquired customer DB Cleansing Thanks EDM, LMS, TM progress

Mezzo Media Conference 2014

 

VENUE

CJ 인재원 Grand Hall (B1)

DATE

Nov 26, 2014

The 7th Korea Exhibition Expo 2014

 

VENUE

COEX Hall B

DATE

Dec 18~19, 2014

ABOUT

These two events are creative agencies (Office) to the sampling events and exhibitions conducted by target was carried out awareness creation and expansion of expanding awareness and experience of potential customers for the purpose of Nespresso Business Solutions. The main activities include conference and exhibition event for our customers visit survey targeted free coffee samples collected and potential customer DB, and was held at the same time, on-site sales.