Successful repositioning for Mackiss
Re-targeting, Package Design, Celebrity Endorsement, Video Production, Print, Point-of-Sale, Online Campaign, Social Media, Content Creation & Marketing, Blog Management.
CATEGORYCreative, Integrated Campaign
Mackiss, an alcoholic mixer that can be combined with multiple beverages was looking for a fresh new way to boost its sales and awareness. After an insight study, we proposed to completely re-target its original demographic from ages 40+ to customers in their 20’s and early 30’s. This required an entirely new brand appeal and message that we wrapped around a “Feel Free Fun” concept. We invited world famous graffiti artist ‘Jon One’ to design a colorful special edition product package, which was communicated through a vibrant hip hop and electronic fused campaign.