Samsung SSD x Gen.G eSports Sponsorship Program
Client
Samsung
Date
2019
CATEGORY
Integrated CampaignABOUT
- Signed a sponsorship agreement with Gen.G, a popular eSport club, to strengthen its positioning in the gaming market
- Exposed Samsung SSD logo on Gen.G uniforms, homepage, SNS, streaming, and player personal broadcasting
- Amateur competition inviting Gen.G Fans
- Content creation with creators and gaming influencers from Gen.G